I was 20 years old, working as a temp at Wells Fargo Home Mortgage in a gray, windowless building just outside Sky Harbor Airport in Phoenix. The air was stale, the carpet buzzed with static, and the ceilings seemed lower than they should’ve been. We weren’t loan officers… we were TEMPS. The overflow.
Like literal temps. Temporary employees, employed through a temp agency. With the dangling of permanent employment for top producers to keep us in line, and motivated. When the massive call center packed with “real” loan officers couldn’t handle the volume, the calls rolled to us. Still in college, with a resume that boasted “part-time teller”, I had no business doing loans. But there I was, taking 40 calls a day, slangin’ 6.5% rates like it was candy, while trying to sound like I knew what I was doing.
Some days, the phones wouldn’t ring at all. I’d breeze through my entire book while my buddy in the next cubicle clocked a six-hour nap. Other days, it was chaos. 10 to 15 full applications in a single shift. We were learning at a speed most never experience. It was a crash course in deal structure and sales, fueled by pure repetition and Red Bull. Without realizing it, we were gaining something rare in this business: mastery through immersion.
That’s where it started for me. And that’s what eventually led to Forward Loans.
That type of introduction into the business is often referred to as “drinking from a firehose.” Too much info, too fast, and probably some lessons missed, but also a lot learned. I can certainly say that, in that environment, I was not in control of my business.
Own Your Business
What would your business look like if you were in control?
If you had the autonomy to build your own brand, the media tools to amplify your voice, and the distribution to reach the right audience; how much more impact could you make? That’s high leverage. And it’s exactly what we’re creating at Forward Loans: a place where loan officers stop surviving inside someone else’s system and start thriving inside their own.
You’re not just another name on a roster. You operate like a business owner. At Forward Loans, you finally get to own your business, set your pace, build your team, and keep more of what you earn.
There’s no need to start from scratch. We’ve already built the systems; efficient, proven, and ready for you to plug into. You get the freedom to grow without the usual overhead or trial and error. Fewer barriers. Bigger opportunity. Real ownership.
Brand Over Borrowed Credibility
Let’s be honest. Are you known for who you work for, or for the value you bring?
How many of your clients or referral partners choose you because of the big-box lender or bank on your business card? Probably none. They choose you because of you. So why not build a business where your name comes first—and finally own your business, not just your pipeline?
You’ve likely been told time and again that you can’t succeed without a national brand behind you. But that’s just not true. Big companies rely on scale and generic messaging. Personal brands win by creating real connection, trust, and relevance. In today’s market, authenticity is everything.
Every action you take is a vote for the kind of business you want to build. At Forward Loans, we help you grow a brand that attracts rather than chases. We support your social media strategy, create custom video content, and give you the tools to grow your business—not someone else’s.
Attract, Don’t Chase
At Forward Loans, we help you shift from chasing leads to attracting them. You become the expert people seek out, not the one fighting for attention. People don’t want to be sold, they want to connect. That’s where personal brands have the advantage. Your story, your values, your voice. Those are the things that create lasting loyalty.
Our Mortgage Marketplace puts the power in your hands. Clients can shop rates, track the market in real time, and apply online. We back that up with professional video marketing sessions, social media strategy and support, and a system designed to keep you top of mind. When your brand shows up consistently and authentically, the right people start showing up for you.
Better Rates, More Options, Real Ownership
Why are you giving up so much just to stay inside the walls of a retail operation?
At big-box lenders, you know the jig is up. Your partners know it as well. You’re stuck with inflated rates, limited pricing control, and outdated processes. Meanwhile, you’re the one doing the heavy lifting—building relationships, closing deals, and growing your book of business.
Forward Loans flips that script. Our Mortgage Marketplace gives you access to wholesale rates from over 50 lenders and hundreds of loan programs nationwide. That means better pricing for your clients, more flexibility for your deals, and more margin in your pocket.
Think about it. The dream outcome is simple: Own your business and run it the way you’ve always wanted. With wholesale pricing, your conversations instantly become more competitive, increasing your conversion rates and client trust. The time delay? Minimal. Move your license and you’re in business. And the effort? Just a few new systems to learn, backed by all the support you could ever need. That’s how you build real value—and keep it.
Take the Leap and Own Your Future
Entrepreneurship doesn’t always mean going it alone or starting from scratch. Sometimes, it’s simply about choosing the right platform. One that gives you the tools, support, and freedom to grow on your terms.
Forward Loans was built for loan officers who want more than just a place to work. It’s for those ready to own your business, build your brand, and take control of your future. We provide the strategy, the structure, and the marketing muscle that most retail shops just can’t offer.
Be so good they can’t ignore you… but don’t do it alone.
